Created to mark Roberto Firmino’s departure from Liverpool FC, this bespoke fragrance project turned a significant sporting moment into a personal commemorative piece.
We developed the fragrance and presentation as a one-off commemorative piece, designed around the occasion rather than a conventional retail launch.
For Riz, by Rizla, the brand played on the rise of “rizz” culture and temporarily reimagined itself through scent.
We helped bring the fragrance concept to life, turning an unexpected brand extension into a physical product that could carry the joke beyond the campaign itself.
We worked with FashionTV on fragrance development, translating an established fashion and lifestyle identity into a physical scent product.
The project demonstrates how fragrance can extend an existing brand into a new category while still feeling recognisably its own.
For Ingrained Oil, the challenge went beyond creating the product. We handled the compliance work required to prepare the range for retail with John Lewis.
From documentation through to regulatory requirements, this project shows the less visible side of bringing fragrance products to market.
Basenote worked with ALPAC London from the ground up, developing the brand strategy, positioning, packaging, website and go-to-market approach alongside the fragrance launch.
The result was a complete brand system built around a limited-drop model, with every customer touchpoint designed to support the same proposition.
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