You do not need to arrive with a finished brief, formula or supply chain. We can help shape the concept, fragrance, product, packaging and route into production around the audience and price point you want to reach.
BEST FOR
First-time founders · new fragrance brands · early-stage concepts
02+
Established brands
Add fragrance to an existing brand without having to manage fragrance houses, component suppliers and manufacturers separately. We can handle the full process or slot into the stages you need support with.
BEST FOR
Brand extensions · new product lines · existing customer bases
03+
Creators & influencers
Turn your personal brand, community or creative direction into a fragrance product that feels genuinely connected to you. We can support everything from concept and storytelling through to fragrance development, packaging and production.
BEST FOR
Creators · influencers · public figures · personal brands
04+
Retailers & hospitality
Develop fragrance products around your environment, audience or customer experience, from retail lines and signature scents to gifting and hospitality concepts. We can build around existing brand guidelines or develop the product direction with you.
BEST FOR
Retailers · hotels · venues · hospitality groups
05+
Corporate & private projects
Create fragrance for a specific moment, campaign or audience without needing to build a full fragrance brand around it. We can support focused projects, short runs and bespoke commissions with the same production and compliance standards.
Not every fragrance brief fits neatly into a category. If you have a product idea, collaboration or unusual use case in mind, tell us what you are trying to achieve and we will work out the most practical route.
From packaging and bottle selection to fragrance development, production and delivery, our Private Label Guide walks you through the decisions behind building your product.
A typical project takes around 8-12 weeks, although bespoke fragrance development, custom packaging or more complex projects can take longer.
Yes. We can develop the fragrance with you with our in-house chemist. We can also refine an existing direction, or work with a fragrance you already have.
Yes. We can support bottle selection, caps, pumps, decoration, packaging and production as part of the project.
Yes. We can support everything from positioning and storytelling through to visual identity, packaging, website and launch assets, depending on what you need.
Yes. We work with clients internationally and can support projects across different markets.
Yes. Private Label is not the only way to work with Basenote. We can also supply fragrance oils separately where that is what you need.
Tell us what you’re looking to create. We’ll talk through the idea, what you need from us and the best route forward. Even if you don’t have an idea yet, we’re here to help.
